STATE BANK OF INDIA-YONO

One App Many Applications

AWARDS

In Book Winner - Kyoorius Young Blood (2019)

Challenge

The SBI YONO banking and lifestyle app has a lot of features and it is difficult to communicate relevant features to consumers. Also, as evidenced by app usage by current customers, SBI YONO is still primarily seen to be a banking app. The other sections like the Financial Superstore, Shop & Order, train reservations, food ordering etc. could do with a lot more traction.

 

Idea

A series of print ads that incorporate the legacy of State Bank of India into their digital offerings.

We use SBI’s popular logo and use it to communicate the various offerings by the YONO app.

CREDITS

AD & CW: Shikhar Bafna

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