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7. Prom On
CLIENT:
CREDITS:
JOAN CREATIVE, NEW YORK
JAIME ROBINSON (COO)
PHILLIP CHO (CD)
MATTHEW ECKRICH (CW)
Prom On was a campaign by Facebook and Joan Creative to bring smiles to the class of 2020, who were deprived of their prom owing to the Covid-19 pandemic. Facebook pushed the message of celebrating prom at home with the help of various parenting Facebook groups. The campaign included an anthem spot as well as a bunch of DIY videos for making prom corsages, disco balls and even hairstyles!

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