5. You Only Need One
STATE BANK OF INDIA
PROF. DEEP CHHABRIA
KYOORIUS YOUNG BLOOD IN-BOOK WINNER (2019)
SBI YONO was conceived as a one-stop-shop combining core banking activities with other financial activities; every day and other lifestyle needs.
As evidenced by app usage by current customers, YONO SBI is still primarily seen to be a banking app. The other sections namely the FSS (Financial Superstore), and Shop & Order section, could do with a lot more traction. We need to break this mould.
A simple message "One App Many Applications" is delivered through the easily recognizable SBI logo, coupled with the colours represenatative of the youthful and digital YONO brand. The SBI Logo is transformed into a burger, a train, an investment graph and a shopping bag to communicate that 'You Only Need One' app for all your needs. The visual design represents a new dawn in the banking industry ushered by SBI YONO. The copy is a playful attempt to marry the two distinct worlds of modern Indian lifestyle and digital banking.