4. Pick Me Upper
OMKCAR SHETHE (CW)
GRAPHIS NEW TALENT GOLD (2020)
Over time, the build-up of routine stress may contribute to serious mental health issues like depression and anxiety. We found out that the act of cleaning is proven to be an effective stress reliever.
As our home is an extension of oneself it feels good to keep it tidy. Therefore, we encourage people to relieve their stress by incorporating the habit of cleaning, using Bounty. We took Bounty’s existing tagline “The Quicker Picker Upper", which encapsulates its superior absorbing capacity, and coupled with our idea, “The Pick Me Upper” was born.
‘The Pick me upper’ is inspired by the ability of clean surroundings that help in uplifting your mood. By redesigning the paper napkins to look like a journal, we let people write what they are stressed about and then clean it away.