ONE APP MANY APPLICATIONS

//State Bank of India YONO
🏆 In-book winner - 2019, Kyoorius Young Blood & featured in the 2019 Kyoorius Design Yatra Annual
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SBI YONO was conceived as a one-stop-shop combining core banking activities with other financial activities; every day and other lifestyle needs

As evidenced by app usage by current customers, YONO SBI is still primarily seen to be a banking app. The other sections namely the FSS (Financial Superstore), and Shop & Order

section, could do with a lot more traction. We need to break this mould.

 

The Solution?

A simple message "One App Many Applications" is delivered through the easily recognizable SBI logo, coupled with the colours represenatative of the youthful and digital YONO brand. The SBI Logo is transformed into a burger, a train, an investment graph and a shopping bag to communicate that 'You Only Need One' app for all your needs. The visual design represents a new dawn in the banking industry ushered by SBI YONO. The copy is a playful attempt to marry the two distinct worlds of modern Indian lifestyle and digital banking.

~Print