//Brand Identity

Giving India's generic, corner store orange candy a completely new brand identity!

The Story

Growing up in India, we spent a lot of our summer vacations creating a ruckus at our grandmother's place, whom we call Nani. The entirety of the vacation we were subject to a lot of pampering but at the same time, there were certain rules to be followed.


Using the design elements, I have brought forward the playful yet strict nature of our loving Nani into the brand identity of Nani Orange Candy.

~Brand Elements
~Nani's Rulebook
~Cheeky OOH