NANI ORANGE CANDY

//Brand Identity
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Giving India's generic, corner store orange candy a completely new brand identity!
 

The Story

Growing up in India, we spent a lot of our summer vacations creating a ruckus at our grandmother's place, whom we call Nani. The entirety of the vacation we were subject to a lot of pampering but at the same time, there were certain rules to be followed.

 

Using the design elements, I have brought forward the playful yet strict nature of our loving Nani into the brand identity of Nani Orange Candy.

~Brand Elements
~Posters
~Nani's Rulebook
~Cheeky OOH
~Packaging