NANI ORANGE CANDYCheck
Giving India's generic, corner store orange candy a completely new brand identity!
Growing up in India, we spent a lot of our summer vacations creating a ruckus at our maternal grandmother's place, whom we call Nani.
The entirety of the vacation we were subject to a lot of pampering but at the same time, there were certain rules to be followed.
Using the design elements, I have brought forward the playful yet strict nature of our loving Nani into the brand identity of Nani Orange Candy.
AD and CW: Shikhar Bafna