NANI ORANGE CANDYCheck

Giving India's generic, corner store orange candy a completely new brand identity!

The Story

Growing up in India, we spent a lot of our summer vacations creating a ruckus at our maternal grandmother's place, whom we call Nani. 

The entirety of the vacation we were subject to a lot of pampering but at the same time, there were certain rules to be followed.

 

Using the design elements, I have brought forward the playful yet strict nature of our loving Nani into the brand identity of Nani Orange Candy.

Logo

Brand Elements

Posters

Publication

Website Design

Packaging

CREDITS

AD and CW: Shikhar Bafna