BRICK TALK

//The LEGO Group
​↘️

A growing number of American teenagers are experiencing depression. Although teachers and counselors are there to assist, 3.2 million teens have experienced an emotional breakdown at least once in 2017. This has created an urgent need to recognize warning signs.


Introducing Brick Talk.

An awesome code to help teenagers rebuild safe spaces. We see a quick scroll of 5-6 symbols for significant issues. Using a particular symbol means you're ready to have a conversation about what you're going through. If you spot someone using a symbol, offer help or contact LEGO's helpline for more support. We will start the conversation on TikTok and encourage teens to create their own safety symbols. We'll create stickers for them to use online and an e-library for parents and teachers to learn and recognise warming signs.

With Brick Talk we'll help teens rebuild safe spaces.

~Case Study
~Board
~Safety Symbols
~Stickers